Dates clés

Constant innovation

Horacio is constantly innovating to meet the expectations of cigar aficionados. The brand regularly creates new products, maintaining constant excellence and adapting to the evolving preferences of aficionados.

Global expansion

In 2024, Horacio continues its international expansion and is now distributed in over 70 countries, affirming its presence and influence in the world of premium cigars.

Recognition

In 2023, the Horacio H1 cigar from the Classic series is awarded Cigar of the Year by the renowned Cigaroscope, consolidating the brand's reputation as a must-have in the cigar industry.

Factory expansion

In 2019, faced with growing demand, Horacio's factory expands significantly, going from 10 to 40 torcedores (cigar rollers). This expansion will increase production while maintaining high quality standards. Today, the factory employs 65 cigar rollers, further enhancing its production capacity.

International development

In 2014, international expansion takes off. Sylvain Toaldo, based in Switzerland, develops and distributes the brand worldwide via Horacio Distribution, based in Geneva. The brand begins to make a name for itself on international markets.

Brand evolution

In 2013, the brand adopts a new name, changing from “Don Horacio del Monte” to “Horacio”. This simplification reflects a strategic evolution, aimed at strengthening the brand's identity and recognition.